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A leading graphic design, packaging & product photography studio in Victoria, BC

At Shortcreative, we are more than just graphic designers; we are storytellers, innovators, and creators of visual experiences. We combine big-agency experience with small-team collaboration to deliver extraordinary results—from local Vancouver Island businesses to international brands.

With a passion for design that pushes boundaries and a commitment to excellence, we bring your ideas to life in ways that captivate, inspire, and leave a lasting impression.

Whether you’re looking to refresh your brand, launch a new website, or create stunning visuals for your next project, Shortcreative is here to turn your ideas into reality. Let’s create something extraordinary together!

While we are based in Victoria, BC, we service graphic design clients from further afield: Vancouver Island, Mainland BC and even the United States, Asia and Europe.

Results-driven packaging design & product photography

Your product’s packaging and presentation are its first impression. We are experts in crafting designs that stand out on the shelf (and online).

  • Strategic Package Design: From concept to final prototype, we provide comprehensive packaging design services, including full audits and in-house plotting, ensuring your product’s look and feel perfectly convey its value.

  • Professional Product Photography: Get compelling images for e-commerce, catalogs, and social media. Our studio-based and commercial photography services showcase your product in its best light, complete with expert post-production.

Building cohesive brands through web, print, and identity

A powerful brand requires consistency across every touchpoint. Shortcreative offers a full suite of services to ensure your identity is clear, compelling, and consistent.

  • Brand Identity & Logo Design: Strategic planning and development of your complete visual identity, ensuring every element—from business card to billboard—is on point.
  • Expert Web Design Victoria: We build beautiful, functional, and responsive WordPress websites that are easy for you to manage and intuitive for your customers to navigate.
  • Comprehensive Graphic Design: Brochures, advertisements, marketing materials, and digital assets—we handle all your print and digital design needs with a clear, strategic process.

Product Photography

Great pictures happen six inches behind the lens. Creative thinking and photographic knowledge are key to great images. No instagram filter will ever replace this. Over the years, product photography has become a speciality for us. We know how to light and compose images for both print and online catalogs, advertising and social media promotion.…

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coffee bag front and patterned side

Murchie’s Christmas Coffee Bags

Celebrate the season with Murchie’s Christmas Coffee—an old favourite with a brand new look! In the previous years, Murchie’s Christmas Coffee was sold in an unbranded bag with a holiday label applied. This year, we took advantage of short-run digital printing technology to design custom bags. This is a great option if you want to take…

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Yeshi Nutritional Yeast Dressing

A brand redo doesn’t always require a rebuild from the ground up. In this case, our client was ready for a refresh, however we needed to maintain their loyal fans while attracting new customers. Using their existing logotype and a connection to the original colour palette achieved this while still allowing plenty of room to…

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ARTISAIRE wax seals, beads and sticks

ARTISAIRE Packaging Design

Small changes, big results! Not all packaging projects start from scratch. Sometimes a client has existing products on the shelf, but is ready for a refresh. In this case adding new products to the lineup and changing the offering prompted the update. Subtle changes, such as upgrading the stock from commodity coated to tactile linen,…

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Methylene Blue Bath Satchets

Methylene Blue Methylene Blue is the key active ingredient in Aqua Miraculorum, The Water of Miracles, celebrated for its exceptional ability to enhance skin quality. It improves skin tone and texture, combats dryness and fragility, and helps restore skin resilience and elasticity when applied topically over the entire body. Bloo Pharmaceutica developed a unique delivery…

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Murchies 20's box

Murchies 20’s Tea Service Box

Murchie’s tasked shortcreative with designing a new line up of tea packaging aimed at both the retail and tea service markets. Unlike the existing boxes packaged with unwrapped tea bags in quantities of 10, 50, and 100, this new 20s box would feature individually wrapped, string-tied tea bags, allowing them to be used as single-serve…

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Very Good Butchers Packaging

Shortcreative was been proud to have provided packaging design to The Very Good Butchers from 2017. This amazing local company grew by leaps and bounds, they became a national, and ultimately, an international company. Unfortunately, like the Roman empire, their expansion became their own downfall. Even though they are no more, we are very proud…

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Saanich Schools International Program

Saanich Schools International Program In February 2020 we were called in to discuss developing new materials to assist in promoting the Saanich Schools International Student Program to overseas students and their parents. Just as we were to begin, the pandemic hit! At that time none of us had an inkling of the full scope of…

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Architectural Photography

Over the years we’ve had the opportunity to shoot a number of iconic local buildings. We shoot primarily for institutional and editorial purposes but have been known to take on the occasional real estate listing project.

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Murchie’s Retail Store Design

Murchie’s Retail Identity Murchie’s came to us with what they believed was an impossible challenge: to create a new retail identity that honoured their history and character while expressing a modern aesthetic. Through research and careful planning, we realized that the look of a traditional English tea shop was still both relevant and appropriate—it simply…

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Great packaging design requires thinking inside the box

Packaging is more than just a container for you product. It speaks volumes about the quality and legitimacy of what’s inside. In fact, studies show that up to 70% of consumers admit their purchasing decision is greatly influenced by the look and feel of the packaging.

Does your packaging make the cut? Does it create a good first impression? Does it truly reflect the product inside? Does it resonate with your target audience? In this day of social media and the unboxing experience, these details matter more than ever!

So yes, looks are important, but they aren’t the only thing that matters. The key to successful package design is to think “inside” the box. For health, cosmetic and food packaging the box is defined by government regulations, allowable product claims, language requirements, UPC codes, production line specifications, and sizing limitations.

Sound daunting? It is. For 25 years we’ve focused on package design and truly understand the importance good packaging plays in our clients’ success. Not sure if your packaging meets all requirements? Let’s do a packaging audit! Have a unique challenge? We’ll go the extra mile to find a solution and help you work through your options. Give us a call, we’d love to discuss your project.

Capturing Your Products in the Best Light

The magic of a great photo lies six inches behind the lens.

Creative vision and photographic expertise are the cornerstones of exceptional images. No Instagram filter can replicate this.

Our specialization in product photography has evolved over the years. We excel in lighting and composing images for print and online catalogs, advertising, and social media campaigns. For professional product photography in Victoria, your search ends here. While our preference is to shoot in the studio, we are fully equipped to shoot on location as well. If you’re located outside Victoria, you can courier your products directly to our studio.

At shortcreative, we specialize in creating stunning images that showcase your products in their best possible light. With a keen eye for detail and a passion for artistry, we transform ordinary products into extraordinary visual experiences that captivate and engage your audience.

Our Services

Product Photography: from e-commerce product shots to lifestyle images, we create compelling visuals that highlight the unique features of your products.

Commercial Photography: we also offer commercial photography services for advertisements, catalogs, and marketing materials.

Post Production: rarely is an image ready to go straight out of the camera, we are skilled at processing images for screen and print.

Whether you’re a small business looking to enhance your e-commerce website or a large corporation in need of high-quality commercial images, shortcreative is here to help.

Graphic Design Process Overview

Discover Our Design Process

Our graphic design process is tailored to deliver innovative solutions that meet the unique needs of each project. It consists of several key stages, each crucial for ensuring the final design meets the highest standards of quality and functionality.

1. Discovery Phase

  • Conduct thorough research to understand the project requirements, target audience, and market trends.
  • Define project goals, objectives, and key performance indicators (KPIs).
  • Identify constraints, such as budget, timeline, and technical requirements.

2. Concept Development

  • Generate design concepts, prototypes or mockups based on the insights gained in the discovery phase.
  • Present these concepts to the client for feedback and discussion.
  • Refine the chosen concept based on client feedback and our design expertise.

3. Design Execution

  • Refine design specifications, including layouts, color schemes, typography, and imagery.

4. Implementation

  • Collaborate with the client to ensure the design is implemented correctly.
  • Provide support and guidance during the implementation phase.

5. Evaluation and Optimization

  • Evaluate the design’s performance against the established KPIs.
  • Identify areas for improvement and optimization.
  • Make necessary adjustments to improve the design’s effectiveness and user experience.

6. Final Delivery

  • Prepare the final design assets for delivery to the client, and/or printer or manufacturer.
  • When appropriate, provide documentation and guidelines to ensure the design is implemented correctly.
  • Offer ongoing support and maintenance as needed.

Key Benefits of Our Graphic Design Process

Client-Centric Approach

  • We prioritize client input and feedback throughout the process to ensure the final design meets their expectations.
  • Iterative Design: our iterative approach allows for flexibility and ensures that the final design is refined to perfection.

Cross-Functional Collaboration

  • We work closely with our clients to ensure the design aligns with the project’s overall goals.
  • Continuous Improvement: we believe in constantly evaluating and optimizing our design process to deliver better results with each project.

By following this comprehensive design process, we ensure that our designs are not only visually appealing, but also effective in achieving our clients’ goals.

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Ready to Transform Your Brand?

With over three decades of experience, we know how to make your brand connect. Contact our Victoria, BC studio today for a packaging audit, a photography quote, or to start your next big design project.

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