The Power of Packaging

THE POWER OF PACKAGING You’ve got a great product but does your packaging measure up? The old saying, you don’t get a second chance to make a first impression, is true. First impressions are critical, but it goes beyond that; your packaging instills trust in, and adds value to, your product. Real Life Lessons Years…

beer shoot in the studio

Good Lookin’ Guinness

Part of a recent package design shoot included Guinness as a prop. The shoot went well but we thought it deserved to be the hero of its own shoot. Using a combination of studio strobes and remote speedlights, we captured the essence of the hearty stout, keeping the lighting moody, dark and heavy, just like the Guinness. Some tricks of…