Telltale signs that indicate it’s time for a rebrand Your brand exists to give your customers confidence and set you apart from your competition. If any of the points below sound like you, give us a jingle and let’s rethink your brand. You’re just plain out of date Time goes by, styles change, things look…
THE POWER OF PACKAGING You’ve got a great product but does your packaging measure up? The old saying, you don’t get a second chance to make a first impression, is true. First impressions are critical, but it goes beyond that; your packaging instills trust in, and adds value to, your product. Real Life Lessons Years…
Wood business cards are cool but don’t always make sense. When we had the opportunity to rebrand Nielsen Custom Woodworking http://www.nielsenwoodworking.com it made perfect sense! These are a two sided card with a natural cotton bonded on the back to make it easy to read the pertinent information. The face is real walnut and every card is…
Part of a recent package design shoot included Guinness as a prop. The shoot went well but we thought it deserved to be the hero of its own shoot. Using a combination of studio strobes and remote speedlights, we captured the essence of the hearty stout, keeping the lighting moody, dark and heavy, just like the Guinness. Some tricks of…
