Nutristart Brand Development

The Nutristart rebrand was an opportunity for Shortcreative to design a fresh look without discarding the past entirely. The parameters of this project included using a similar colour scheme. The new label combined these colours with a refreshed layout, thoughtfully considered type and new imagery. A redesign that ultimately rolled out to the entire product line.

Bagga Pasta

With new owners and a new name, it was time for a rebrand. Bagga Pasta required, not only label design, but coordination with their new in-house printer that allowed them to print customized labels using the same pre-printed template. Shortcreative was up for the challenge and designed a label that refined their brand but still offered them…
shady creek ice cream

Shady Creek Ice Cream

A rebrand success! With only a change in packaging Shady Creek was able to increase sales 70% and raise the price at the same time.

Ruby Red Blueberry Label

Mid-century fruit crate labels inspired this redesign for Ruby Red Blueberries. The updated logo incorporates elements from their existing logo in a classic style synonymous with BC's fruit growing industry. The new look was also applied to their bags of frozen blueberries. Ruby Red Blueberries can be found on the shelves, and freezer section, of local Island grocery stores.