In the previous years, Murchie’s Christmas Coffee was sold in an unbranded bag with a holiday label applied. This year, we took advantage of short-run digital printing technology to design custom bags. This is a great option if you want to take your packaging to the next level, but require smaller quantities. Traditional bag manufacturing requires minimum quantities of 50,000+. Traditional holiday colours were used to differentiate whole bean from filter grind—eye catching and easy to identify on the shelf. The metallic sheen was achieved by printing directly on the foil (no white base layer). White ink is printed beneath the floral pattern to create contrast between the matte flowers and metallic gold gusset. The soft touch coating lends a beautiful, tactile finish. We think these bags are stunning, but don’t take our word for it. Take a look next time you’re at Murchie’s.