Great pictures happen six inches behind the lens. Creative thinking and photographic knowledge are key to great images. No instagram filter will ever replace this. Over the years, product photography has become a speciality for us. We know how to light and compose images for both print and online catalogs, advertising and social media promotion.…
Celebrate the season with Murchie’s Christmas Coffee—an old favourite with a brand new look! In the previous years, Murchie’s Christmas Coffee was sold in an unbranded bag with a holiday label applied. This year, we took advantage of short-run digital printing technology to design custom bags. This is a great option if you want to take…
A brand redo doesn’t always require a rebuild from the ground up. In this case, our client was ready for a refresh, however we needed to maintain their loyal fans while attracting new customers. Using their existing logotype and a connection to the original colour palette achieved this while still allowing plenty of room to…
Small changes, big results! Not all packaging projects start from scratch. Sometimes a client has existing products on the shelf, but is ready for a refresh. In this case adding new products to the lineup and changing the offering prompted the update. Subtle changes, such as upgrading the stock from commodity coated to tactile linen,…
Methylene Blue Methylene Blue is the key active ingredient in Aqua Miraculorum, The Water of Miracles, celebrated for its exceptional ability to enhance skin quality. It improves skin tone and texture, combats dryness and fragility, and helps restore skin resilience and elasticity when applied topically over the entire body. Bloo Pharmaceutica developed a unique delivery…
Murchie’s tasked shortcreative with designing a new line up of tea packaging aimed at both the retail and tea service markets. Unlike the existing boxes packaged with unwrapped tea bags in quantities of 10, 50, and 100, this new 20s box would feature individually wrapped, string-tied tea bags, allowing them to be used as single-serve…
Shortcreative was been proud to have provided packaging design to The Very Good Butchers from 2017. This amazing local company grew by leaps and bounds, they became a national, and ultimately, an international company. Unfortunately, like the Roman empire, their expansion became their own downfall. Even though they are no more, we are very proud…
Saanich Schools International Program In February 2020 we were called in to discuss developing new materials to assist in promoting the Saanich Schools International Student Program to overseas students and their parents. Just as we were to begin, the pandemic hit! At that time none of us had an inkling of the full scope of…
Over the years we’ve had the opportunity to shoot a number of iconic local buildings. We shoot primarily for institutional and editorial purposes but have been known to take on the occasional real estate listing project.
Murchie’s Retail Identity Murchie’s came to us with what they believed was an impossible challenge: to create a new retail identity that honoured their history and character while expressing a modern aesthetic. Through research and careful planning, we realized that the look of a traditional English tea shop was still both relevant and appropriate—it simply…
