A brand redo doesn’t always require a rebuild from the ground up. In this case, our client was ready for a refresh, however we needed to maintain their loyal fans while attracting new customers. Using their existing logotype and a connection to the original colour palette achieved this while still allowing plenty of room to update their look. We presented several 3D mockups including…
This was a great challenge. Murchie’s Tea and Coffee was established in 1894 and their old logo was well known. This updated version is crafted using custom letterforms created entirely with Adobe Illustrator for a digital perfection demanded by today’s modern applications. This clean modern interpretation respects the history but freshens the brand. It is…
Two versions of this logo were created. A full colour versions for his quality retail packaging and a simplified two-colour version to print on crudely printed shipping boxes.
