Shortcreative has been proud to have provided packaging design to The Very Good Butchers since 2017. Over the years this amazing local company has grown by leaps and bounds, and we’ve helped them scale as they grow. Now they are a national, and soon to be, international, company.
This was a great challenge. Murchie’s Tea and Coffee was established in 1894 and their old logo was well known. This updated version is crafted using custom letterforms created entirely with Adobe Illustrator for a digital perfection demanded by today’s modern applications. This clean modern interpretation respects the history but freshens the brand. It is…
Two versions of this logo were created. A full colour versions for his quality retail packaging and a simplified two-colour version to print on crudely printed shipping boxes.
