Small changes, big results!

Not all packaging projects start from scratch. Sometimes a client has existing products on the shelf, but is ready for a refresh. In this case adding new products to the lineup and changing the offering prompted the update. Subtle changes, such as upgrading the stock from commodity coated to tactile linen, switching from black ink to a softer colour, and slightly altering the box format, resulted in significant increases in the product’s perceived value. To help envision the final result and create a custom fit for their product we used our in-house plotter to cut out accurate prototypes.

Click here to see the before and after photos