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shortcreative
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Murchies-sign

murchies embossed gold logo

This was a great challenge. Murchie’s Tea and Coffee was established in 1894 and their old logo was well known. This updated version is crafted using custom letterforms created entirely with Adobe Illustrator for a digital perfection demanded by today’s modern applications. This clean modern interpretation respects the history but freshens the brand. It is still used with the teapot but often just the text.

original (1970's version)

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This website features the design and photography of Shortcreative, an intimate visual communications and photography studio in Victoria, BC.
  • HOME
  • US
  • PORTFOLIO
    • logo & identity
    • package design
    • photography
      • People
      • Places
      • Products
    • web design
    • print design
    • illustration & Infographics
    • rebrand
  • SERVICES
    • package design
    • photography
    • print design and coordination
    • web design & development
    • branding
    • real estate promotion
  • SHORT STORIES
  • KUDOS
  • CONNECT
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