Murchie’s Retail Identity

Murchie’s came to us with what they believed was an impossible challenge: to create a new retail identity that honoured their history and character while expressing a modern aesthetic. Through research and careful planning, we realized that the look of a traditional English tea shop was still both relevant and appropriate—it simply needed to step into the present century. By using contemporary materials, we created a storefront reminiscent of a classic high street shop, with elegantly expressed dimensional mouldings and window wainscotting. For the first time in a century, the Murchie’s logotype was freed from its ornate swirls and reimagined as dimensional gold lettering on the store’s façade. The result is a design that is traditional in form, yet modern in expression.