Ruby Red Blueberries

Ruby Red Blueberries came to Shortcreative with a homespun logo that needed uplifting to move their berries from the farm stand to store shelves. We created a new identity, incorporating the style of old fruit packing crate graphics from the 40’s and blended it with stylish new packaging. The ornate logo has been implemented not just on full colour packaging but also on course one-colour shipping boxes.