A brand redo doesn’t always require a rebuild from the ground up. In this case, our client was ready for a refresh, however we needed to maintain their loyal fans while attracting new customers. Using their existing logotype and a connection to the original colour palette achieved this while still allowing plenty of room to update their look. We presented several 3D mockups including dark and light versions. The light background was the clear winner. Additional changes included an illustrative background with west coast elements (to represent where the product is made), playful typeface and curved label shape. The new label design portrays their products in a whole new light. If you haven’t already tried Yeshi’s Dressings, they are absolutely amazing! We’ve been fans for some time. Expect to find the new labels on the retail shelf this fall!