Our approach to copy is that it should be, above all, understandable. Clear, concise, clever and compelling.
We write copy that communicates. Even the most poignant image can benefit from a well written caption. A caption that tells you which of the thousand words a picture represents are relevant.
When we write promotional copy we strive to write in “over the neighbour’s fence” language. Seeking the initial sound bite and phrases that a neighbour would use while chatting over the fence.
We write tag lines, positioning statements, ad copy and headlines. We have great experience brand and project naming. We also help our clients bring a common editorial voice to materials that have multiple sources and authors.
In this fast-paced world, where attention spans are short, we try to write creatively, concisely and efficiently.