Your brand exists to give your customers confidence and set you apart from your competition.
If any of the points below sound like you, give us a jingle and let’s rethink your brand.
You’re just plain out of date
Time goes by, styles change, things look tired. Often logos are designed to be trendy. The problem with this is that it limits their lifespan. If you’ve got one of those pink and blue grids and drop shadowed logos from the 80’s, unless you are a glow-in-the-dark bowling alley, chances are its time for a refresh.
You’re experiencing brand disconnect
When your offering and your brand identity don’t match, you have a disconnect. We often see this with start-ups on a limited budget. In an attempt to save money they do their logo themselves or get their friend’s brother to whip something up. Unless your friend’s brother just happens to be a brand specialist, this can be a costly mistake.
If you think good design is expensive, you should look at the cost of bad design.
Ralf Speth – CEO Jaguar
Your brand no longer reflects you
You’re struggling to raise your prices
You’ve got new competition
And they are fresh and hungry.
Perhaps when you started your company you were the big dog in town. Now upstarts are encroaching on your territory. And they look bigger and better than you, attracting your potential customers. Maybe a brand refresh with a new tagline that clearly stakes your territory will put you back in the lead.